Whether by accident or design, this week’s “New Club Crest” furore has almost chased transfer window considerations clear off the front and back pages of the Leeds United news sources, temporarily at least. That will change as the days and hours tick down, with our striking options still not reinforced – but, for the time being, “Crestgate”, as at least one national radio station calls it, remains a burning topic. It’s also one that, for once, unites much of the Leeds support. The response to the club’s proudly announced “Leeds salute” design was an almost unanimous one of horrified disapproval. On the positive side, the powers that be appear to have listened and, somewhat chastened, are urgently reconsidering.
One of the side effects of the club crest cock-up is that various sources on Twitter and other social media have favoured us all with their own designs for a new badge. It’s been a case of The Good, the Bad and the Ugly, as you might expect but, encouragingly, the good has been very good indeed, putting the United Graphic Design Department to shame. It’s all very subjective, of course – but, for me at least, any new badge (if we actually need one) should combine some iconic symbol from the past with a hint of local or regional identity, and it should be very distinctly Leeds with, if possible, a nod to our forthcoming centenary.
The badge pictured above (NOT my own design) does it for me – it’d be absolutely perfect with a bit of subscript, as you get with Cup Final crests, reading 100 years of Football 1919 – 2019. There’s the smiley badge prominently featured, an image from the past rightly hailed as “brilliant” by the ever-excellent Moscowhite of Square Ball fame. And there’s the Yorkshire Rose too, and the LUFC footballs from the 1990 promotion badge. And yet it’s not too cluttered, which is a pleasant relief from certain well-meaning suggestions that have seen the light of Twitter this week.
I’d certainly like to see something like this, should a change actually have to happen. Another option, obviously, would be to retain the current shield, which has become iconic in its own right – again, probably with that subscript acknowledging the Centenary. What do people think? I’d be grateful for any views or alternative suggestions – even from the 10,000 who are taking the rap for the Leeds salute effort – not that I know a single man Jack or girl Jill of them.
Here’s hoping that, on more considered reflection, the club gets it right next time.