Sky needs Leeds, but not the naughty language
Regular viewers of the various Sky Sports channels may have noticed a certain primness creeping into the satellite broadcaster’s football coverage of late. They’re coming across a bit like a stern Victorian maiden aunt, the type who, on hearing any form of profanity, will purse her lips and call upon high heaven to hurl a lightning bolt or two at the profaner.
Time was when sound effects microphones would pick up all sorts of four-letter naughtiness, and hardly even twitch by way of reaction. Not an eyelid would be batted in the commentary box, there would be no blushes mantling the cheeks of the presenters, no placatory words of apology for a TV audience possibly rendered rigid with shock at such audibly blue language.
Truth be told, those viewers at home didn’t give a toss anyway. They would sit there unbothered by any amount of effing and jeffing from the terraces, intent on watching the game and enjoying the atmosphere that was, let’s face it, generated in no small measure by the ripe and ribald chanting of the deeply partisan sets of opposing supporters. It’s how football is meant to be, and this nanny-like tendency to worry out loud that viewers may be offended is as annoying as it is deeply unnecessary.
But, it does seem to be the way that Sky’s football coverage is going. Time without number, just lately, I’ve heard the commentator intoning “We apologise if you were offended by any bad language you may have heard”, and I for one find it embarrassingly paternalistic and patronising.
As for their approach to Leeds United games, regular readers may well have guessed, correctly, that the headline to this piece is tongue-in-cheek. But any satire has its roots in things that could conceivably happen without any great tide of shock or surprise ensuing and, already, Sky’s attitude towards the vocal contributions of the massed Leeds support has been one of summary censorship, as we witnessed after a mere 10 seconds of United’s last TV fixture at Wigan last weekend.
At the first hint of “language likely to offend” – and particularly because it was, from Sky’s point of view, damagingly anti-corporate in its intent, the sound engineers pounced, the audio dampers were applied, and the United chants were largely muffled. With them went most of the atmosphere, but that’s seemingly a trade Sky are willing to make, rather than allowing any neat and raucous summary of their coverage and underlying philosophy to be heard by thousands of customers.
At the moment, and for as long as Sky’s suppression of audible protest continues, this is an upsettingly lop-sided commercial relationship. Sky’s Championship coverage needs Leeds United far more than United needs Sky, with the viewing figures for Whites games far outstripping the rest of the field. And yet the most televised club in this league receives a sum which is but a fraction of what the bottom-placed Premier League club trousers – now, that’s not a good deal, that’s blatant exploitation. Add to that the continuing smattering of snide remarks and unflattering reportage, and you wonder why we bother – except that, for many fans, live TV is their best and only chance of seeing their chosen team in action.
So, don’t expect to see Leeds United games kicking off exclusively at post-watershed times of the day – not just yet, anyway. But there are rumblings of discontent about Sky’s attitude in several aspects of their coverage, both from within the club and without, among the massive broader support at home and overseas.
Let’s not forget that United owner Andrea Radrizzani is a TV mogul in his own right, and has publicly expressed strong views not wholly supportive of the status quo. It may well be – fingers crossed – that Leeds will ascend to the top flight sooner rather than later, and feast on the financial bounty now denied them. But that doesn’t make the existing situation fair or right, especially for the clubs left outside in the cold, noses pressed to the window, drooling at the banquet within. That kind of inequality sows the seeds of revolution, which is something the fat cats in the Sky boardrooms would do well to reflect upon.