Belgium fan scouted by L’Oreal at World Cup dropped after Facebook outs her as big game hunter

Serves the silly, bloodthirsty cow right.


Axelle Despiegelaere, a Belgium fan poses as she waits for the start of the Group H football match between Belgium and Russia at the Maracana Stadium in Rio de Janeiro during the 2014 FIFA World Cup on June 22, 2014.  AFP PHOTO / MARTIN BUREAU        (Photo credit should read MARTIN BUREAU/AFP/Getty Images) Axelle Despiegelaere was spotted while cheering on Belgium at the World Cup (Picture: AFP/Getty)

The fairytale story of a Belgium fan whose fresh-faced looks landed her a L’Oreal modelling contract has turned sour after her she was outed as a big game hunter by her Facebook account.

A Facebook photo of 17-year-old Axelle Despiegelaere alongside a kill while hunting in Africa caused such an outcry that L’Oreal Belgium opted to cancel her contract just days after signing her to a deal.

The picture of the fan alongside a dead Gemsbok antelope was accompanied by a caption that read: ‘Hunting is not a matter of life or death. It’s much more important than that.’

L’Oreal, which has publicly prided itself on its animal welfare policy, had planned to use the teenager for a social media campaign including a hair tutorial.

The cosmetics giant have stated that while their contractual relationship with the attractive fan is now…

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