Daily Archives: 22/02/2015

How Premier League CEO Scudamore Blew the Gaff on Man Utd Bias – by Rob Atkinson

Pet lip:  Premier League CEO Scudamore misses those Man U days of success

Pet lip: Premier League CEO Scudamore misses those Man U days of success

As a Leeds United fanatic, a card-carrying cynic and someone with no faith in the football authorities these days to run a fair and disinterested league competition, I have written many times on this blog about my belief that the Man U domination of the game in this country after 1993 (the FA Premier League début season) was deeply suspicious. The last season or so’s steep decline, with a squad not at first markedly different to the one that romped home in Taggart’s final season, begs the question: what’s really different? It has appeared ever since The Demented One left that the change of stewardship is behind this relative failure. But was Alex Ferguson the sole factor in the unprecedented success enjoyed by the Pride of Devon over the last two decades?

These days, following a series of revealing comments over the past year or so from people who should know whereof they speak, it appears that at least a couple of other factors have been at play throughout that twenty year period. I have said over and over again in Life, Leeds United, the Universe & Everything, that the Fergie years have been trophy-laden for three well-defined reasons, none of them all that adjacent to the quality of their playing squad. They may be summed up as: Ferguson, match officials and the rulers of the game itself. These three influences conspired over two decades to exaggerate the success of Man U out of all proportion to the abilities of their playing and coaching staff in that period, many of whom have gone on to enjoy sustained mediocrity elsewhere. Add into the mix the drip, drip, drip effect of blind, unquestioning media adulation, spearheaded by Murdoch’s Sky empire and endorsed by lapdog attitudes from the terrestrial broadcasters who know which side the commercial bread is buttered, and you have what is technically known as a “Scum-friendly environment”.

This may to the unwary sound like just another conspiracy theory.  But you only have to look at the unprecedented before and after picture of Man U’s record pre-Murdoch as compared to their success under Uncle Rupert. After all, we’re talking an almost total domination of the Premier League era here, by a club that – for the 26 years immediately preceding the league reorganisation – couldn’t buy a title. Seven times Champions in their whole history prior to 1993, and then thirteen Premier League titles in the first twenty years after Rupert Murdoch bought the game.

That’s such a sharp delineation between failure and success – it’s not coincidental that the demarcation line is the inception of the Premier League, the changing of football in this country from a sport to a brand – and the new understanding that the game was now about markets and money to a much greater extent than it had ever been before. Man U were the new brand leader, and they had better succeed – or the Premier League product might not fulfil its immense potential for dominating the world in terms of TV audiences, syndication and merchandising. And that would never do. So the game leant the way of the Man U scum – as we at Leeds United fondly refer to them – and the pressure applied by Ferguson to match officials was allowed to take effect. Professional sport is a matter of extremely fine margins; a slight bias over a long period will skew outcomes to a massive degree – and that’s exactly what has happened.

Naturally, none of this has ever been acknowledged. It’s been of paramount importance, after all, that the Premier League should at least retain the appearance of being a fair competition, on the proverbial level playing field. But now – Ferguson has gone, Man U are failing, the referees are not by any means as intimidated, opposing teams are not scared any more; not, as they used to be, beaten before they took the field. And now people are speaking out, very revealingly – and in some cases that is clearly intentional, in other cases less so. Ex-referee Graham Poll is one who has made his views known quite deliberately; he has spoken out about the feelings of a ref in the Fergie years, how the priority was to get off the field without having made any close calls against Man U – and, ideally, with them having won the game. What is the cumulative effect of that kind of insidious pressure over twenty years? Self-evidently, it’s significant; look at the trophy records, the penalty for and against statistics, the time added on if Man U weren’t winning – and so on and so forth.

Poll has also written about the unprecedented scenes when three penalties were given against Man U in a home game against old rivals Liverpool. Even though things have changed in terms of the favourable decisions enjoyed by Man U, these were the first penalties awarded against Man U as the home team since December 2011 – well over two years without conceding a home league penalty. Poll’s observations on that make for interesting reading for anyone who, as I do, strongly suspects that Man U had it easy from match officials in the Fergie years.

And then, to put the tin lid on it, we had Premier League Chief Executive Richard Scudamore sounding off, in earnestly worried tones, about how the Premier League “brand” is being adversely affected by the difficulties Man U were having last season (happily, it’s carried on in pretty much the same vein this time around). It’s difficult to believe that he was quite aware of the import of what he was saying – this was a tacit admission, after all, that the supposedly disinterested rulers of the game actually have a vested interest – as I’ve been saying long and loud – in the regular success of Man U. “It’s a double-edged sword,” said Scudamore, at the time. “When your most popular club isn’t doing as well, that costs you interest and audience in some places.” The hapless Peter doesn’t identify the other edge of that sword, but he’s clearly perturbed by the prospect of a future with Man U as the also-rans they’ve been this last two campaigns.

Speaking in greater depth about the ethos of the Premier League, as well as its duty to fans around the world, Scudamore went on: “There are lots of fans around the world who wish Manchester United were winning it again. But you have to balance that off against, generally, we’re in the business of putting on a competition and competition means people can compete.” The wistful tone of that last sentence was massively telling. Other clubs will insist on competing, particularly now that Ferguson is history. How very inconvenient and bad for business. What a deuced bore.

The FA Premier League mandarins at a high level clearly see even competition, where any old Tom, Dick or Manuel (or even Jose) can win the League, as their cross to bear, something that will inhibit their ability to market their “brand” around a global audience in thrall to Man U. But they have made a rod for their own back in allowing the creation of that trophy-winning monster, under the inimical sway of a tyrant from Govan, to become so all-consuming in the first place. Now they’re reaping what they have sown – in pumping up the bubble of unrealistic success for one favoured club, they have left themselves without a Plan B for when that bubble bursts – as bubbles inevitably will.

For real football people – the fans out here, the people who have always gone along to the match, with little if any thought of global markets and syndication deals – this new reality of genuine competition has come as a breath of fresh air. There’s a new top four out there, of varied make-up which usually excludes Man U, and they’ve all played wonderful football and succeeded on their own merits.

We’ve also seen less of the media-beloved “mind games” which are so tiresome to the fan in the street. We’ve not missed that old curmudgeon, railing at authority whenever he gets any less than his own way and intimidating anybody who gets in his way. Football seems fresh and new again; Man U were seventh last time – which is probably about where they should have finished the season before. The first twenty years of the Premier League can be seen as a statistical blip, the product of a tyrant dominating and bullying the people charged with the responsibility to see that the game is run fairly. The evidence is there; listen to Poll, listen to what Scudamore is actually saying. Look at the results and standings this season and last.

We’re so very sorry, Mr Scudamore, if your product and your brand are suffering from the failure of “your most popular club”. Perhaps you should take the view that popularity is there to be earned by whichever club can succeed on merit? That it’s not something to be inculcated by the favourable treatment of one chosen club, amounting to institutional bias over twenty long years. Perhaps you can learn that – and then all we will have to regret is the two decades when, aided by Ferguson and a terrified cadre of referees and officials, you – blatantly and with malice aforethought – sold the game down the river.

Boro Took the Mick, Mowatt Took the Chance, Leeds Took the Points – by Rob Atkinson


This blog has had plenty to say over the past few months about the Football League and its attitude towards Leeds United. That’s a bone of contention that goes back many years, to the days of the late and, quite frankly, unlamented Alan Hardaker.

The current League v Leeds stand-off surrounds United’s temporarily disbarred owner, Massimo Cellino, for whom the suits appear to have it in, big style. Doubtless, many owners and administrators at other clubs will have had a quiet chuckle to themselves over the Leeds situation, particularly those who, unlike the oft-hounded Cellino, appear to be getting away with murder – or at least rape, grand larceny, money-laundering and making a cushy living from the distribution of porn. It’s usually open season on Leeds, and clearly even those of dubious scruples will feel free to have a giggle, if unobserved.

There’s a certain etiquette to this, however; you don’t publicly laugh and point a mocking finger, lest such an overt show of disrespect should rebound on you, leaving you with egg dripping off your face and looking pretty silly. After all, why antagonise and motivate a foe about to meet you on the field of battle? Why do their rabble-rousing for them? There’s little to be gained in making a joke when there’s a danger of that joke, ultimately, being on you. It’s known as “setting yourself up for a fall”, or as we might say in the Broad Acres, “Beggin’ for thi arse to be kicked”. It’s really not wise and best avoided. Most sensible people realise this and conduct themselves accordingly. Not so, it seems, Middlesbrough FC. They risked looking stupid with their “Fit and Proper” banner, pictured above. And, one smash and grab defeat later, stupid is just what they look – however fit and proper Boro owner Steve Gibson might normally be.

It really is rather difficult to understand the thinking, the strategic logic, behind such a pointless gesture. Alright, this blog has added its own six penn’orth with the text over the picture – but we’re in a position to do that. The battle is over, the winners are celebrating a seasonal haul of six points, the losers are licking their wounds and wondering what the hell happened. Now is the time to gloat and, if the gloating is done by throwing an unwise pre-match taunt back in the crestfallen face of the unwise taunter, then so much the sweeter it is. It’s the state of mind that convinced someone this was a good idea in the first place – that’s the thing baffling me. What’s to be gained? Very little, surely. But you stand to lose much if you psyche-up capable opponents by blowing raspberries before hostilities commence. You might very well lose the match, as well as a lot of face. This is what happened to Middlesbrough, and serve them right. Surely, someone up there in Smogland is regretting that banner right now.

In professional sport, this kind of stuff matters – more than you might think. There’s a fine line between victory and defeat, and every competitor strives for any marginal advantage. It’s by accruing those small gains that you enhance your chances of success. It’s hardly rocket science, but it is Sports Psychology. And line one on page one of that book reads: Do not hand your opponent the initiative by saying or doing something daft to rile them up before the game. That’s the First Commandment.

Don’t get me wrong. I’m not putting Leeds United’s victory at Boro down to one daft banner. Nevertheless, it could well have been a factor. A player in the United team might have seen it and thought “Cheeky gets!”, before mentally rolling up the sleeves and getting ready to demonstrate the unwisdom of taking the mick. Some of the wiser heads on the Boro side may equally have been having a little groan to themselves and damning the stupidity of whoever had risked winding Leeds up to give them a hard time. Even small factors make a difference.

It wasn’t that good a banner anyway – rather embarrassing if anything. The way it furled gave the impression that somebody had stepped on Mr. Gibson’s face whilst it was still warm, leaving it looking lop-sidedly ridiculous. A banner so large must have had club approval – it just defies belief that they should sanction such a blatant own goal.

On the evidence of the Boro game, I’m still fairly certain that the Smoggies will go up. They’re a seriously good side and – well as Leeds undeniably played – if Signor Silvestri had been in less miraculously-inspired form, we could well have been buried. I’d seen Middlesbrough performing well in Cup games at Man City and Arsenal and, realistically, I worried for us. But things went our way, we battled hard, our keeper looked as if he could show King Canute up and actually hold back the tide – it just went our way; well done us.

How much, if at all, did that banner aid our cause? We’ll never know, clearly. But I do know it’s not the sort of thing I’d like to see at Leeds. We have enough trouble winning games (with due deference to this great recent run) without doing the opposition’s team talk for them. It’s just not a good idea at all.

Silly Boro – really very silly. Many thanks for the six points, though. We’ll miss you next year for that much, I suppose – but not for your strangely daft, weirdly unfunny sense of “humour”.