In the latest twist to Massimo Cellino‘s Machiavellian tenure at Leeds United, Whites fan Scott Gutteridge has claimed that he was paid an average of £500 per month to talk up il Duce on social media. Specifically, the Facebook group Cellino In, later renamed In Massimo We Trust was a vehicle for pro-Cellino propaganda, bought and paid for by Leeds United, alleges Mr. Gutteridge. It’s a story that goes back to February, but it’s resurfacing now, with a vengeance. Names are being named and the whole thing begins to smell like a giant Italian rat.
The tragic part of the accusation is that, with many clubs, you’d laugh it off as nothing more than ludicrous fabrication. Even at Leeds, a club Gutteridge now describes as “rotten to the core”, it stretches the limits of credibility somewhat. But, in the end, if you’ve any more than a passing acquaintance with what’s gone on at Elland Road over the past few years, then yes. You can believe it. In fact, looking at the way our club has been mismanaged, with lack of proper investment and a ridiculous turnover of management staff, not to mention money wasted in various humiliating court cases – the notion that a club owner would actually pay for good press seems horribly likely.
The irony for me personally is that, in Cellino’s early days at Leeds, I was an enthusiastic supporter. I even had a selfie with him, for God’s sake. Many were the thousands of words I penned in his cause, and against what I saw as the persecution of our saviour by the Football League. And I did it all for free. Laugh? I almost feel like putting in for back pay.
The scales fell from my eyes in due course, and I’ve made myself deeply unpopular with many Cellino acolytes by relentlessly attacking their hero for his dragging down of the football club I love. To me, he’s an inept, dishonest, egomaniac who shouldn’t be allowed near a club like Leeds United, the focus of adoration for thousands of fans worldwide. I’ve long been convinced that United will only prosper once more when Cellino is nothing more than a particularly unpleasant memory.
Many will still support him. Leeds fans, after all, are stubborn folk. And I’ll get more stick for this and subsequent articles. But I care not a jot. Cellino is receipted and filed as a crook and a charlatan – and if he doesn’t like that, let him sue me. The classical libel defence of “the truth” would see me through.
Is it really possible that even a Music Hall act like Cellino would actually pay a fan to say nice things about him – and then get caught out doing so? This man who once famously and drunkenly said “You can buy a bitch for a night – but you can’t buy the love, my friend”. Could he really be hoist so royally with his own petard?
Knowing the man’s character as I’m confident I do, with the testimony of many wise people, who know him better than I do, ringing in my ears – I have to say, it’s not only possible, it’s more than probable, it’s entirely bloody likely.
Yes, I believe it. And it’s just one more reason why any Leeds United fan with his or her head screwed on should be saying long, loud and often:
Time to go, Massimo. Cellino must go!