O’Leary, and the book that earned him the sack
Amid the muck and bullets of an attritional battle between Leeds United and Norwich City last weekend, word was received that the club was being visited by the Ghost of Seasons Past. Former Whites manager David O’Leary was back at Elland Road, holding court in the Legends Lounge – some unintentional irony there – and dispensing his own particular brand of faux humility to anyone who would listen.
That’s what always got me about O’Leary, even at the height of his success in the post-George Graham period – this tendency of his to peddle a “Love me, I’m just a novice manager doing the best I can” line. Backed by good results from a young and thrilling team, it was an engaging enough act for a while anyway – but any such act, whether it be the blarney of Erin, or just plain old self-serving bullshit, wears thin eventually. In O’Leary’s case, that process of disillusionment was accelerated by his own actions as financial crisis and the Bowyer/Woodgate court case hit the club hard. When the solids hit the air-conditioning, poor David was liberally splattered by the noxious fallout, his strained relationship with local press figures meaning there was precious little sympathy or protection for him there.
O’Leary was quite literally the author of his own misfortune. “United on Trial”, his controversial book in the wake of the long, drawn-out court case, was an ill-judged attempt to dissociate himself from any blame for the storm clouds gathering over Elland Road. Players from a squad he’d previously dubbed his “babies” were callously thrown to the wolves, who had scented blood in LS11, and were voraciously snapping away at the heels of a wounded and foundering giant. It had all looked so good for Leeds in the campaign leading up to the Champions League last four, but the fall from those rarefied heights was precipitous; weak leadership in the boardroom had given O’Leary too free a hand in the transfer market, with results that have become notorious in the history of a club that tried to live the dream but entered instead into a ten year nightmare. So unprecedented was this fall from grace that a new phrase, describing the suicidal self-immolation of any football club, entered the language: “Doing a Leeds”.
O’Leary got the Leeds job at a particularly propitious time; able to build on the foundations laid by the cautious and meticulous approach of George Graham, he also benefited from a crop of youthful talent coming through, the like of which had not been seen at Leeds since the early sixties. It was a recipe for success, requiring only a steady hand at the tiller and a fair share of good luck. Sadly for United, after a bright start to the Irishman’s tenure, neither of these requirements were fulfilled, and the club embarked on a downhill slide that a greased pig would have found hard to emulate.
Despite all of this, some United fans have fond memories of O’Leary – which, when you consider some of the football played and some of the results achieved, is reasonably understandable. But the idyll was deceptive; some of the players grew disillusioned, to say the least, with a manager whose genial demeanour masked what at times was a chilling ruthlessness, allied to a preoccupation with being seen always in the most favourable light. His popularity with certain squad members declined to the point where at least one refused to sign a book for a fan, simply because the manager’s picture featured on the cover. And his attitude towards respected local press members – summed up briefly as “I don’t really need you” was seen as so wilfully arrogant that those press members felt under no obligation to pull their punches when things tuned sour.
Even now, O’Leary will use his characteristic self-effacing delivery to mask what amounts to relentless self-promotion; he’s always after the printing of the legend, untainted by inconvenient facts. In and around his Elland Road appearance last weekend, the former United manager revealed the question he’s most often been asked by Leeds fans since his departure. Predictably, it redounds to his credit – what O’Leary soundbite does not? “It’s ‘When are you coming back to Leeds’“, he revealed, adding that he found such a question “embarrassing really. I’m so privileged that they still remember me”.
Continuing this apparently diffident self-homage, O’Leary gushed “It’s just so nice and I always knew that I had their support, and I appreciate their support even more now. Twenty years and they still remember me – I can’t believe that!”
It’s not that difficult to believe, though. United fans, especially those who don’t habitually sport the rose-tinted glasses of fond recollection, will be unlikely to forget the man who inherited a dressing room of such vast potential and then proceeded to lose it through his own crass and self-serving actions. The answer to the question of “When are you coming back, David?” must surely be “Next time Leeds United needs the spirit of the club shattered almost beyond repair – next time we wish to plunge into a new dark age and threaten our very existence”. It really was as bad as that.
So David, you can quote your admirers all you like – we’re never going to hear the other side of that coin from your self-aggrandising lips. But remember, some of us see you for what you are – and we’re glad and relieved that you’re history now as far as Leeds United is concerned.