It seems pretty certain that Leeds United will be playing their centenary (and hopefully promotion) season with a new badge proudly emblazoned on their various new shirts. That being the case, the design of said new badge is certainly decided already, with only an unveiling amid much ceremony remaining to be done.
This piece, then, is more a forlorn expression of hope than any real ambition to influence matters. The hope burns fiercely, though – because I like many others feel that the time is nigh, if not well overdue, for Leeds United to return to its most iconic badge ever. It’s a design of beautiful simplicity and endless appeal, quite unlike the pedestrian emblems of lesser clubs. It embodies the yellow, white and blue, it scorns the empty folderol of pretension favoured by other. It’s got a message, and that message is: We are Leeds and we are proud. It’s recognisable the world over as an elite design for an elite club. Ladies and gentlemen, I give you: the LUFC Smiley Badge.
It probably won’t happen. The best we can realistically hope for is the grudging inclusion of the Smiley as a detail of some other design. Even that would be better than nowt. But, just imagine. What if the club really did see sense – what if they marked 100 years of the best football club in the world, by harking back to its best badge, with those nostalgic links to the original Super Leeds era, the Don, King Billy and the rest of the legends. How fine would that be?
We’ll know soon enough, I suppose. I’ve seen pictures purporting to represent the new badge, and I can only hope they were fashionably fake news. I know what I want, and I know thousands of others want it too.
Bring back the Smiley Badge!
Marching on together