The Mighty Man U supporting experience
On Saturday 8th January 2005, Manchester United played Exeter City in the 3rd round of the F.A. Cup. It was something of a mismatch on paper, but surprisingly a plucky Exeter team held out for a 0-0 draw, and took the holders to a replay. A significant achievement for the minnows, but this game was noteworthy for another reason; to date it remains the last F.A. Cup tie involving Manchester United not to have been shown live on TV.
Even on the face of it, this is a remarkable statistic. Particularly in the earlier rounds, there are many matches from which TV companies can take their pick, and traditionally the perceived likelihood of an upset is a big draw. Given the perennial dominance of Manchester United until quite recently, it’s usually difficult to see much chance of a giant-killing, and the interest in games involving them, you might think, will be mainly for those occasions when they’re drawn against a Chelsea, or a Liverpool, or maybe even a Manchester City or an Arsenal.
Looking at the list of games included in this amazing run of uninterrupted TV spotlight, some of them really do make you wonder what the companies concerned hoped to achieve, with the chances of an embarrassingly one-sided contest surely outweighing by far any prospect of a surprise. It begs the question of whether broadcasters are putting too high a priority on audience over entertainment value. There may be a certain piquant charm in seeing the likes of Burton Albion gazing wide-eyed at the immensity of the Theatre of Hollow Myths, but some of the ties televised have lacked even this saving grace. Middlesbrough, Fulham or Reading at home? Hardly sets the pulse racing, does it?
Ten years on from that neglected Exeter tie, the unprecedented run of unbroken TV coverage shows no sign of ending. Despite a less than challenging tie away to either Accrington Stanley (who are dey??) or Yeovil to kick off their 2015 FA Cup campaign, the Pride of Devon have once again been selected for live coverage, much to the joy of their loyal fans from Milton Keynes to Singapore and back again.
Any hint of complaint about Manchester United will, naturally, bring anguished howls of protest from the direction of London and Devon, as hard-core Reds, some of whom may even have visited Old Trafford, loudly complain about this latest manifestation of “jealousy”. It’s become rather a knee-jerk reaction, but there’s really not a lot of foundation for it. Anyone truly motivated by envy (jealousy means something different, chaps, look it up) has a simple solution at hand – simply jump aboard the bandwagon. The prevalence of the Old Trafford club on our TV screens will certainly garner them increased “support” from those who just want to be identified with such a vulgar example of a club gorging (until lately) on success. It is the more negative effect of blanket coverage that should be worrying, not so much for Manchester United, but for the sport itself in a wider sense.
There is a danger here, after all, that the media have not only created a monster, but that they are actively encouraging that monster to eclipse all their rivals. The basis of any sport must be healthy competition, but there is disquieting evidence that the playing field has not been level for a long time now. It doesn’t take too much digging to unearth some unsettling trends. One study over a number of matches suggested that 88% of all marginal decisions went the way of Manchester United, and of course there was also a distinct lack of penalties awarded against them in league games at Old Trafford over a period of years.
There have also been instances of referees who had displeased former
tyrant manager Alex Ferguson mysteriously disappearing for months from their fixtures. In a game of fine margins, as any game is at professional level, evidence that one club enjoys preferential treatment is a matter of concern. Such a trend, given the amount of money flowing into the game, could easily lead that one club into an unhealthy dominance, to the detriment, ultimately, of the spectacle as a whole. Fierce competition is so crucial to any healthy sport, that the importance of this principle is difficult to overstate.
Success, they say, is all about the steady accumulation of marginal gains. Manchester United as an institution appears fully to appreciate this, as any club should. But these days, the media are the game’s paymasters, particularly the TV companies – and when they start favouring one club above all others, then you have to fear for the ability of others to compete in the long term. It’s a matter of concern – and it could easily become a self-fulfilling prophecy, as more coverage (of an almost exclusively favourable nature) promotes more support ever further afield for “United” as the media love to call them. And the more support they gain, the more of a market there is which will feed on their success, so the more commercially desirable their success will become – and commercial pressure speaks volumes when knife-edge decisions are to be made.
It would be difficult to imagine that any other club should have such a long, unbroken run of live TV coverage in their F.A. Cup ties. In the 3rd round of last year’s competition, they figured in their 42nd consecutive such event when Swansea knocked out the media favourites at the earliest stage possible amid national media mourning with black armbands de rigueur in press rooms everywhere.
As a Leeds United supporter, I’ve had cause to bless the tendency of TV companies to cover even the games where “United” seem certain to roll over the opposition. On January 3rd 2010, Leeds, then of the third tier, triumphed at Old Trafford before a live ITV audience, sending the Champions spinning out of the Cup at the first time of asking. But satisfactory as this was, it’s the exception, not the rule – normally the colossus will trample the underdogs, and their millions of fans worldwide will be happy. But what about the rest of us? Are we to continue paying our satellite subscriptions, and buying our match tickets, for the privilege of watching Man U clean up as the stakes become higher, and the odds become ever more skewed in their favour?
Nowadays, of course, there is hot competition between various companies for the right to show plum ties. Rightly or wrongly, the men in suits behind the scenes seem to regard any Man U tie as “plum” – whatever the opposition. They will wring their hands and argue (probably rightly) that if they don’t take the option of showing the next Pride of Devon cup event, then some other TV station will. For better or worse, there appears to be no prospect of any cup match featuring the media darlings being left off our screens – however boring, turgid or predictable such games might frequently be.
So the view seems to be that Man U are good for the TV companies, good for audiences, good for advertisers – and clearly the guaranteed coverage is good news for Nigel McWurzel and his plastic glory-hunting chums in their bedsits in Torquay. But it’s not good for the game, not good for fairness of competition, and decidedly not fair on other clubs. Will this situation be tolerated ad infinitum? probably not. At some point, worms will start turning and – at the risk of mixing metaphors – maybe the bubble will finally burst. Then, chill winds of reality will blast through the offices of the TV moguls. Don’t say you weren’t warned.